Coming at you LIVE from Gem Conference Day 2! This is a workshop that I ran during the virtual Gem Conference event, all about About Pages! There are 5 different types of About Pages that I recommend, each one with a different focus on how your words will build connection with a prospective client.  Join […]

Today’s episode comes to you from a training I ran earlier this week, called “5 Game Changers to Drive Sales.” The 75 minute class was SO good that I knew it needed a more permanent home on the podcast.  Join me to learn these 5 strategies that you can apply to your small business today […]

Listen up, “You Might Not Like It” listeners, because this episode is important. What you see online isn’t the fully story, and the way you’re filling in the gaps of what you CAN see and what’s hidden… well, that’s flawed in nature.  LISTEN ON APPLE PODCASTSLISTEN ON GOOGLE PODCASTS Episode 116 – Don’t Get It […]

I started a business in 2011 with zero experience, and I’d totally do it again in a heartbeat. After all I’ve learned in the last 9 years, here’s my step by step plan of attack if I were back in that headspace as a self-starter.  If you liked this episode please let me know by […]

I get more than 10 pitches to my podcast every single week, so it’s safe to say I’ve picked up a few tips and tricks for getting your pitch to stand out in someone’s inbox! In this episode I’m walking you through the steps to pitch yourself as a guest on a podcast, highlighting your […]

FYI, not the classic ones like broken links or outdated software — I’m talking about the website mistakes you’re making even if you THINK your website is on point. Trust me, you do NOT want your website to sound like this corporate BS from my first website ever… These are things that seem harmless, but […]

If you’re new to email marketing, or if you’ve never started building your list — this episode is your one stop shop! I’m tackling everything from platforms to audience tags, but we’re starting at the VERY beginning.  I’m showing you: why you want to build a list why it’s equally (or MORE) important than growing […]

You’re not ready. You don’t know enough. It won’t work this time.Someone else is more prepared to do it better.Wait until you have your ducks in a row. This is not the right time to start something. Sound familiar? These are the negative thoughts that keep us from growing, keep us from STARTING something that we are SO […]

Since what you show is what you attract, we can’t deny the importance of working with the right kinds of clients, who are totally aligned with the vision we see for our business.  LISTEN ON APPLE PODCASTSLISTEN ON GOOGLE PODCASTS Episode 85 – Saying No To A Client Who Isn’t A Good Fit So how […]

If you think step one is dump a whole collection of random photos into a media library and step two is think of what you might like to say next Monday at noon — you’d be wrong.  LISTEN ON APPLE PODCASTSLISTEN ON GOOGLE PODCASTS THE ZONE OF GENIUS (01:57) Do you ever catch yourself saying […]

What started as a side hustle quickly became a full time pursuit. Fast forward a few years and Leclair Decor is a full service design firm here in Ottawa with a focus on larger scale remodels and new builds.  Episode 81 – From Spare Room Business to Full Service Design Firm: The Leclair Decor Story […]

If you have multiple streams of income, can they share one URL? How do you know if it’s time to separate your businesses into different social media accounts? And what if your brands don’t necessarily share the same audience — why is it so complicated to share the multiple pieces of your personal brand? LISTEN […]

Today’s episode comes from a recent interview that I did for Natasha with Dear Darling Films, as part of an educational video series with women in the wedding industry.  LISTEN ON APPLE PODCASTSLISTEN ON GOOGLE PODCASTS Episode 76 – How to Run Your Own Show (& Other Advice for Business Owners) – My Interview with […]

We’re supposed to be trying to get more engagement on Instagram — WE KNOW. But why is no one answering the question at the end of your post?  I swear, if I see another “what’s everyone doing tonight?” caption with 0 replies, I’m gonna scream. Listen to this, and stop making this insta-fail ASAP.  LISTEN […]

It’s not rocket science that a good hashtag can bring the right kind of engagement, leading to more sales, better brand recognition, and a stronger social game. But it only works if there’s a strong strategy to back it up!